PPC management for small business, measured in pipeline, not impressions.

Wherever your customers already are — typically a landing page plus WhatsApp and email outreach, with paid ads where the numbers justify them. We pick channels in discovery, not by default.

Enquiries and what each one cost. Every funnel gets conversion tracking before it gets traffic, so reports show leads and cost per lead — not reach, likes, or other numbers that don't pay invoices.

Honestly: outreach and paid funnels can produce enquiries within weeks; organic growth takes months. We'll tell you which you're buying before you spend, and we don't promise timelines we can't control.

Yes. We can own the funnel end to end, or build the assets — pages, creative, tracking — and hand them to your team to run.

No. Every tier is priced for the work, and ad spend is separate and paid by you directly to the platform. That keeps the incentive clean: we are not taking a cut of your budget, so recommending more spend earns us nothing.

It depends on what a customer is worth to you and what a click costs in your market, which is what the first audit works out. Spending less than it costs to buy enough clicks to learn anything is the most common way this money gets wasted, and we would rather say so before you start than after.

Yes. Accounts are created in your name with us granted access, never the other way round. If we stop working together you keep the accounts, the pixel history and the audiences, which are usually worth more than the campaigns themselves.

Three retainer tiers — Growth Snapshot from $500/mo (audit, tracking, one channel run properly), Managed Growth from $1,500/mo (multi-channel campaigns, creative, actionable reporting), Full Funnel from $3,500/mo (end-to-end acquisition with retargeting and CRO). Ad spend is billed separately by the platform, never through us.

Flat fee, by tier — never a percentage of your budget. A percentage model pays the agency more the more you spend, whether or not it worked; a flat retainer keeps the incentive on performance, not spend growth.

Depends on how your buyers shop. Google captures people already searching for what you sell — higher intent, usually higher cost per click. Meta is better for staying visible to people who fit your audience but aren't actively searching yet. We pick channels in discovery based on where your buyers actually are, not by default, and it's often both.

Some enquiries can land within the first couple of weeks once tracking and creative are live. A campaign that's actually optimized — cost per lead trending down, not just running — takes longer, often a few months of real spend and iteration. We won't promise a faster number than that; agencies that do are promising something they don't control.

Yes — a funnel's landing page doesn't require a full website. "A landing page and ad management service" is literally what's in scope: one page, one offer, one action — often faster to launch and test than waiting on a full site build.

The path from someone's first click to a booked conversation, mapped on paper before a dollar of ad spend goes out — page, offer, and follow-up sequence, each stage designed to move the right number of people to the next one, with tracking on every step so you can see where people actually drop off.

It depends entirely on what a customer is worth to you and your market — there's no single industry number worth trusting over your own math. The first audit works this out with you before spend starts, which is also how the minimum-budget question gets answered honestly instead of guessed at.

Yes, when it's built correctly — outreach only goes to people who've opted in, which is both the platform's requirement and the reason it reads like a person wrote it instead of a blast. Consent-based sequences are a core part of what's included, not an afterthought bolted on after a warning.

This page doesn't set a blanket contract length. Funnels take at least a few weeks to gather enough data to judge fairly, so the term gets set relative to that in your scope rather than as a fixed number published here.

Conversion rate optimization — testing and adjusting the actual landing page and offer against real visitor behavior, not just the ads pointing at it. Driving people to a page and improving what that page does with them are two different disciplines, both included at that tier.

Retargeting sits inside the Full Funnel tier explicitly — showing ads to people who've already engaged but haven't converted, which is usually cheaper per lead than cold traffic because they already know who you are.