Apex Assistant — the AI that answers this site.
The WhatsApp button on this site doesn't go to an inbox — it goes to our AI. Built on Gemini, the WhatsApp API, and n8n, it answers, qualifies the brief, and hands off to a human when it matters. It's also the product we sell.
The problem
Enquiries arrive at all hours, from every time zone, and most start with the same questions — what do you build, what does it cost, how fast. Answering each one by hand meant slow first replies, and slow first replies lose leads to whoever answered first.
We needed the first reply to be instant, useful, and honest about being an AI — without a human on call at 3 a.m.
What we built
An assistant on our own number. Gemini generates the replies, the WhatsApp Business API carries them, and n8n orchestrates the flow between them — routing, logging, and escalation.
It qualifies, not just chats. The assistant asks what a human would ask first: what are you building, for whom, on what timeline. By the time a person picks up the thread, the brief already exists.
It knows when to stop. Quotes and commitments always come from a human. The assistant prepares the scope and hands off — it doesn't promise what it can't deliver.
Results
- [X]s
median time to first reply — ADD REAL NUMBER
- [X]%
of enquiries fully qualified before a human joins — ADD REAL NUMBER
- [X]
conversations handled since launch — ADD REAL NUMBER
Don't take the case study's word. Message it.
The assistant on our WhatsApp is the same build we ship to clients. Send it a real brief and watch how it handles you.