Terms of Service.

1. Who we are

"Apex Digital Solution", "we", "us" — a digital studio based in Multan, Punjab, Pakistan, operating at apexdigitalsolution.org. "You" means the person or business purchasing our services. By purchasing a plan, signing a proposal, or completing checkout, you agree to these terms.

2. What we provide

We build and operate AI receptionists (voice agents), SMS and chat AI assistants, WhatsApp AI assistants, websites, apps, and related creative and marketing services. Each engagement's specific scope is stated in your order form, proposal, or the published plan description at /pricing.

3. Billing

• Prices for US clients are in USD and billed in USD. Pakistan-locale plans are in PKR.
• Setup fees cover bespoke work — voice tuning, integrations, and a call flow scripted for your business — and are billed with your first invoice.
• Recurring plans have a 3-month minimum term, then continue month to month.
• You may change plan tiers at any billing cycle. Cancellations after the minimum term take effect at the end of the current billing cycle.
• Usage beyond a plan's included minutes bills at the per-minute overage rate stated on your order form.
• Refunds are governed by our refund policy.

4. Kickoff and delivery

Project kickoff begins within 3 business days of signing. Delivery timelines are stated at scoping and depend on your timely provision of content, access, and approvals. Delays caused by missing inputs extend timelines correspondingly.

5. Your responsibilities

• Provide accurate business information (hours, prices, policies) — the AI answers from what you approve.
• Ensure you have the right to use any content, phone numbers, and accounts you ask us to connect.
• Use messaging features lawfully — including consent requirements for SMS/WhatsApp outreach and call-recording notice requirements in your jurisdiction. Our agents announce recording at pickup; you are responsible for confirming this satisfies the rules where you operate.

6. AI service boundaries

Our AI agents handle appointments, hours, pricing, location, and directions. They are configured not to give medical, legal, or other professional advice; such conversations route to a human. AI output can be imperfect — the service includes handoff and escalation paths precisely because of this, and you should review transcripts and recordings through your dashboard.

7. Intellectual property

On full payment, you own the deliverables built for you — site code, designs, and content we produce for your business. We retain ownership of our pre-existing tooling, frameworks, and internal systems used to deliver the service, and license them to you for the duration of your plan where they are needed to run it. We may name you as a client and describe the work generally in our portfolio unless you ask us not to.

8. Service availability

AI agents depend on third-party telephony, messaging, and model providers. We choose reputable providers and design fallbacks, but we do not guarantee uninterrupted availability. Scheduled maintenance is announced in advance where practical.

9. Liability

To the maximum extent permitted by law, our total liability for any claim arising from an engagement is limited to the fees you paid us in the three months before the event giving rise to the claim. We are not liable for indirect or consequential losses, or for missed calls, messages, or bookings caused by third-party outages.

10. Termination

Either party may terminate for material breach that remains uncured 14 days after written notice. On termination we hand over your deliverables, export your data on request, and disconnect integrations cleanly.

11. Governing law

These terms are governed by the laws of Punjab, Pakistan, and disputes are subject to the courts of Multan — unless your signed proposal states otherwise.

12. Changes

We may update these terms; the effective date above changes when we do. Material changes to a live engagement's terms require your agreement.

Contact

Questions about these terms: team@apexdigitalsolution.org.