Automating Lead Routing & CRM Sync with n8n Webhooks & AI

Apex Engineering Team

Published July 20, 2026 • Technical Architecture

Open-Source Automation with n8n

n8n is an open-source workflow automation tool that allows businesses to connect APIs, webhooks, and AI models without per-execution subscription fees.

Workflow Example

1. Webhook Trigger: Receives website form submission or ad lead form payload.

2. AI Enrichment Node: Sends lead submission to Google Gemini to score intent and category.

3. WhatsApp Notification Node: Sends high-priority push alert to sales managers on WhatsApp.

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